Email is one of the top marketing platforms and results in revenue and engagement. With Instagram and Facebook’s continuous changes to their algorithm, marketing-focused posts are showing up less and less with often less than 1% engagement. Email, on the other hand, creates a direct relationship with the consumer, allowing you to cater things to them as an individual, which results in a much higher engagement rate. We started working with Drip ECRM to create a personalized experience with users. In addition to monthly release and sale updates, we created a welcome funnel to bring new users right into the spirit of Korkers.

We have begun running larger campaigns that span across all platforms. One of the most recent was a flash sale on winter footwear for leap day. A similar campaign was run last year, but by optimizing our email marketing, content, and social + ad presence we more than doubled our success.

Korkers had several lifestyle videos, but they desperately needed a video series focused on product features for their website and retailers. Through energetic shots, dynamic motion graphics, and powerful music/SFX we created 10 videos that drove home the product to our fly fishing audience.

The last facet of digital marketing that I ran for Korkers, was social media. I planned out content around our promotional calendar, using both internal photoshoot content and user-generated content.

The Covid-19 pandemic brought about a very interesting campaign, and after quickly switching gears, we started #theoriginalsocialdistancing competition. We urged users to get out fishing, all the while practicing social distancing. After two weeks we picked our favorite photo and awarded them a new pair of Korkers.