Project Description
El Rancho Rebrand
Job Type: Class Project
Class: Graphic Design IV
Deliverables: Branding, Print, & Exterior/Interior Design
El Rancho is a Central American Taqueria with little to no visual branding image, apart from its color palette. The Challenge was to create an image that can attract the local college-aged population without drastically changing the facade and color scheme.
This existing bold color palette was paired with an off-registered avocado and a custom-designed typeface, Blue Avocado, to further communicate the friendly and organic nature of the taqueria.






