Project Description

El Rancho Rebrand - Logo design

El Rancho Rebrand

  • Job Type: Class Project

  • Class: Graphic Design IV

  • Deliverables: Branding, Print, & Exterior/Interior Design

El Rancho is a Central American Taqueria with little to no visual branding image, apart from its color palette. The Challenge was to create an image that can attract the local college-aged population without drastically changing the facade and color scheme.

This existing bold color palette was paired with an off-registered avocado and a custom-designed typeface, Blue Avocado, to further communicate the friendly and organic nature of the taqueria.

El Rancho Rebranded Logo
Custom designed typeface - Avocado Bold
Illustrations of the meats offerec
El Rancho Rebrand - Color Palette
El Rancho Rebrand - Simple packaging
El Rancho Rebrand - Menu design - BeforeEl Rancho Rebrand - Menu design - After